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SEO Case Study

Nick’s Furniture

Sugar Grove, IL

Overview

  • Keywords tracked: 99

  • New ranking keywords: 199

  • Google Local Pack coverage: 93%

  • Movements: +413 positions gained vs. -243 lost
     

Overall trend: Dominant #1 rankings in local search for high-intent furniture terms.

Strengths

  • Google Dominance: Nearly all core transactional keywords rank #1 (e.g., “furniture near me,” “sofas Sugar Grove IL,” “mattresses Sugar Grove IL,” “furniture stores near me”).

  • Local Pack Visibility: Appears in Google Maps/local 3-pack for >90% of tracked terms, a key driver of in-store traffic.

  • Category Coverage: Wide range of furniture-related keywords covered (living room, bedroom, office, outdoor, seasonal sales).

  • Competitor Edge: Outranking national brands (Ashley, La-Z-Boy) in local intent searches.

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Pink Poppy Flowers
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Want More Foot Traffic and Online Sales?
Let’s Make It Happen.

Dovr is the #1 provider of Shopify websites and marketing for the home furnishings industry. Our clients see more store traffic, stronger online sales, and higher margins.

What We Do

Dovr helps 1000+ furniture stores increase foot traffic, generate leads, and grow online sales — without the fluff.

Custom Shopify Websites

We build blazing-fast, beautifully branded sites that convert visitors into buyers — optimized for mobile, local SEO, and eCommerce.

Furniture Specific SEO

We rank you on Google when customers search “furniture store near me” or your top products. More local traffic. More calls. More walk-ins.

Email & SMS Marketing

Turn browsers into buyers and buyers into repeat customers with automated campaigns proven to boost sales.

In-Store Digital Tools

Bring the Dovr experience into your store with kiosks, dealer locators, QR-to-cart tech, and signage tools that drive engagement.

Key Takeaway

Nick’s Furniture is dominating Google local search in Sugar Grove with strong #1 coverage for almost all high-intent terms.

What You Get

  • A custom traffic growth audit.

  • Insights into what's working for top stores in your category.

  • A step by step game plan you can use today.

Why Dovr Works

  • Deep industry expertise (home furnishings is all we do)

  • Shopify #1 provider in the furniture space

  • Built-in local SEO + Google Business support

  • No contracts. No BS. Just results

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Built for Furniture Stores Like Yours!

Whether you’re selling Ashley, FOA, Coaster, or your own line — we help furniture stores across the U.S. grow smarter, faster, and more profitably.

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  • Increase traffic

  • Improve your website

  • Grow your local presence

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