Shoppers now ask AI where to buy furniture. We make sure your store is the answer — with the Shopify storefront, local SEO, and advertising to back it up. One team, under one roof.
"I don't have the bandwidth to manage a website, SEO, and digital channels myself — being able to offload that has been extremely helpful."Theo's Factory Direct — Columbus, OH
Furniture is a long, considered purchase that starts online and ends on your sales floor. We've spent a decade learning exactly how those shoppers search, compare, and choose — and we build everything around it. No other industries, no side projects. The result: the world's largest and most trusted Shopify provider in furniture, with over $1 billion generated for independent retailers competing against Wayfair, Amazon, and the chains — and winning.
Jake Freedman founded DOVR Media in 2016 and has spent a decade inside furniture retail. When USA Today wanted to explain how AI decides which stores shoppers see, they ran his op-ed — syndicated across 227+ Gannett outlets. When Furniture Today wanted the read on where home furnishings retail is heading, they featured his Industry Insights Q&A.
227+ outlets nationwide
Every audit request lands on Jake's desk. Tell us about your store and see what comes back.
Get Your Free AuditMore people walking through the door, or more orders through the website. Pick the outcome you're after — the free audit will tell you where your bigger gap is.
440+ retailer websites across North America. Here are a few — every one on Shopify, with brand catalogs and financing built in.
Every part works together as one system — built only for furniture and mattress retail, with a dedicated account manager on every plan.
Type a vendor. If we integrate their catalog, your products, pricing, and images are live from day one.
Tell us about your store in 60 seconds. Within 24 hours you get a scored report showing how visible you are on Google and AI — no call required.
A fast Shopify storefront with your brand catalogs and financing wired in, set up by a dedicated account manager.
Local SEO, AI search visibility, and ads bring buyers in — online and in store.
A monthly report tied to visibility, traffic, and sales — including your 0–100 AI Visibility Score.
Demand signals from 440+ independent retailers across North America — the index the trade press covers, updated monthly.
★★★★★ 5.0 on Google · 11 reviews
Shopify storefront, local SEO, advertising, and the original AI Visibility Report pilot — the store where the 0–100 score was born, run as one program under one roof.
"The most valuable part of working with DOVR has been having a responsive partner who can handle all aspects of our online presence. I don't have the bandwidth to manage a website, SEO, and digital channels myself — being able to offload that has been extremely helpful."Theo's Factory Direct Mattress & FurnitureColumbus, OH
"From the very beginning everything has been so easy. I feel like I am important, and any question or task I give is never a problem. I love the analytics portion — I feel like my results have been great."Furniture 4 LessJacksonville, NC
"Jake, Chloe and Ryan have been stellar to work with! They heard our vision and took it to the next level. Positive people who are easy to communicate with and quick to respond. We are beyond thrilled with the results."Taylor ThompsonBoutique furniture retailer, Nashville, TN · Google review
Stores that reach 70+ on the AI Visibility Index earn the AI-Visible Store badge — verified by DOVR, linked to your live score, renewed each year. Put it on your website, your showroom door, and your ads, the way you'd hang a Best of Houzz plaque.
Find out your score →Nominated by Furniture Today's readers — the industry put us on the ballot under Technology. Results announced this fall.
Read more →Founder Jake Freedman's USA Today op-ed — syndicated across 227+ Gannett outlets — on how AI now decides which stores shoppers see.
Read the op-ed →A top story in Furniture Today's Industry Insights and eDaily: DOVR's read on the strategies shaping home furnishings retail.
Read more →Most of our storefronts replaced one of those three. The move is a project we run weekly — your current site stays live until the day we cut over.
Your catalog, brands, pricing, financing, and content rebuilt on a staging site — while your current site keeps selling. Nothing goes dark.
Every URL 301-redirects, titles and schema carry over, and Google Search Console is monitored daily through the switch. Rankings move with you.
Typical cutover is 4–6 weeks from kickoff. Your first monthly report — including your AI Visibility Score — lands 30 days after launch.
For the full storefront program, yes — Shopify is the platform we build, automate, and maintain on, and it's why catalogs, financing, and updates work the way they do. If you're staying on your current platform for now, our Local SEO, GEO, and advertising programs work with the site you have.
No — protecting them is a formal part of the migration. Every URL gets a 301 redirect, titles and schema carry over, and we watch Search Console daily through the cutover. Most stores see rankings hold, then improve as site speed and structure get better.
A storefront cutover typically takes 4–6 weeks. Local SEO and AI visibility improvements usually start showing within one to two monthly reports — which is exactly why we score you 0–100 every month, so you see the number move instead of taking our word for it. A realistic timeline, not a promise of magic.
No. Everything is month-to-month, and you can cancel any month. Pricing is public: à la carte services from $499/month, bundles from $999 to $2,999/month, and ad spend passes through at cost — never marked up.
À la carte: Shopify storefront $499/mo, Local SEO $499/mo, GEO/AI Discovery $999/mo, Google or Meta ads $499/mo plus pass-through spend. Bundles run $999–$2,999/mo. Full details on our pricing page — no call required to see a number.
No. Furniture and mattress retail only, since 2016. That focus is why 240+ manufacturer catalogs are ready on day one and why our team knows what furniture shoppers actually click.
60 seconds now. A scored report in your inbox tomorrow. Then you decide what to do about it.